The Foundry Club
Redefining Community Engagement with Gamification
At-A-Glance
The Foundry Club is a web platform built to transform how decentralized communities collaborate and engage. It introduces a dual-portal architecture. The app leverages gamification, structured communication, and cross-platform access to solve long-standing problems faced by both admins and members.
UI/UX Designer
Research
Client interview
Competitive audit
Wireframes
Prototyping
2 Months
Project Manager
UI/UX Designer
Front-End Developer
Back-End Developer
Software Testers
Figma
Illustrator
Photoshop
Visily
What was the
problem ?
Before The Foundry Club, community engagement was fragmented and inefficient.
Managing multiple tools for announcements, incentives, and updates.
No unified dashboard to track participation and contributions.
Difficulty motivating members due to lack of structured rewards
No clear way to see their contributions or rewards.
Scattered communication—updates came through different channels.
Little motivation to stay active because there were no gamified systems.
No platform to collaborate in smaller sub-groups or clubs.
Limited access across devices, reducing participation.
The result? Communities lacked engagement, transparency, and collaboration.
Research Insights
Motivation increases when rewards and recognition are visible and meaningful.
Admins need simple, centralized control tools for incentives and communication.
Members engage more when they can track their journey in real time.
Cross-platform accessibility (web + Telegram bot) meets members where they already are.
The Solution
To address these gaps, The Foundry Club introduced a dual-portal system:
Admin Portal: Manage incentives, mini-clubs, and announcements with analytics-driven dashboards.
Member Portal: Track XP points, earnings, contributions, and participate in clubs.
Gamified incentives (XP points, leaderboards, milestones) to boost motivation.
Cross-platform integration with Telegram for instant updates and easy access.
Key Features
To address the gaps identified in user research, The Foundry Club was designed with a set of features that not only solve the pain points of admins and members but also make community participation more engaging, transparent, and rewarding.
Impact and Differentiation
For Admins: Centralized tools reduced management time, improved communication, and increased transparency.
For Members: Gamification and dashboards made participation rewarding and engaging.
Differentiation: Unlike traditional platforms, The Foundry Club combined community management + gamification + cross-platform access in one product.
Expected Impact
+65%
Increase in member participation after introducing gamified XP points and leaderboards.
40%
Higher activity in mini-clubs compared to general community threads.
75%
Members accessed via Telegram bot within the first month of rollout.
3x
More Q&A interactions after centralized announcements and updates.
The Outcome
The Foundry Club successfully bridged the gap between admins and members, creating a community that is collaborative, engaging, and transparent. The platform improved active participation, streamlined admin processes, and provided a scalable model for future decentralized communities.
