From Concept to Launch

At-A-Glance

The PowerNest Global website is a modern, responsive landing platform designed to introduce the company’s vision and connect with its core audiences -> Founders, Investors, Accelerators, and Advisors.

Role

Role

UI/UX Designer

No-Code Developer

Responsibilties

Responsibilties

Research

Client interview

Competitive audit

Wireframes

No-code Development

Duration

Duration

3 Days

Team

Team

UI/UX Designer

Framer Developer

Tools

Tools

Figma

Framer

Sora

ChatGPT

What was the problem?

The challenge was to design and develop a website that communicates PowerNest’s value clearly, builds trust, and drives sign-ups/inquiries, all while maintaining performance and accessibility.

The previous online presence lacked:

  • Clear storytelling about the brand and mission.

  • Visual appeal that reflects innovation and trustworthiness.

  • A responsive, fast, and optimized experience across devices.

  • Smooth animations and interactions to engage visitors.

Research Insights

Before designing, I analyzed competitor websites and design trends for venture platforms, accelerators, and B2B SaaS companies.

Key insights included:

  1. First impressions matter

  2. Clarity beats complexity

  3. Mobile-first is critical

  4. Smooth motion builds trust

  5. Performance impacts retention

Key Metrics

47 %

Bounce Rate

2.4 min

Average Session Duration

250

Unique Visitors

305

Total pageviews In Last 30 days

The Outcome

Delivered a polished, responsive, and performance-optimized website that effectively communicates PowerNest’s mission.

  • Increased brand credibility, the professional look/feel gave trust to early stakeholders.

  • Improved engagement, with clear sections, smooth scrolling, and storytelling flow.

  • Future-proof design system, ensuring scalability for new pages and content.

  • Demonstrated ability to handle end-to-end process: UX research → UI design in Figma → development in Framer → launch optimization.

oPEN TO NEW
JOB OFFERS

© 2025 Tobi Mathew All rights reserved.

oPEN TO NEW
JOB OFFERS

© 2025 Tobi Mathew All rights reserved.

oPEN TO NEW
JOB OFFERS

© 2025 Tobi Mathew All rights reserved.

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